PRESS RELATIONS/PUBLICITY

New product and company launch programs focusing on national press exposure.

Positioning programs to define the "unique selling proposition" of client or product to media.

     Orderly programs of major press and television exposure, developing news stories or features at network and national press levels.

     Marketing-oriented publicity for public, non-public or professional service companies seeking cost-effective approaches to national media recognition, including qualified business leads in volume.

     Major "live," by-phone radio interviews in top 125 markets as a lead-generation tool.

     Press tours through major cities to inaugurate services, products, books.