New product and company launch programs focusing on national press exposure.
Positioning programs to define the "unique selling proposition" of client or product to media.
• Orderly programs of major press and television exposure, developing news stories or features at network and national press levels.
• Marketing-oriented publicity for public, non-public or professional service companies seeking cost-effective approaches to national media recognition, including qualified business leads in volume.
• Major "live," by-phone radio interviews in top 125 markets as a lead-generation tool.
• Press tours through major cities to inaugurate services, products, books.